The heat that spent last week baking much of Europe reached Britain too. Luckily, our dispensers arrived just in time. It is the first time Sundo has set foot in the UK, and we could not be prouder to say it.
More than half a million spectators pour into the Cathedral of Tennis to watch the very best in the world go to work. With some matches running past four hours, players and crowd are out under that sun for a long, long time.
Staying sun-safe here is not optional. The All England Club takes that seriously, and this year it shows: La Roche-Posay and Sundo are on hand to keep everyone protected.


Peopleunderestimate the sun in England. They shouldn't. Wimbledon's hottest day on
record hit 35.7°C, back on the opening day in 2015, and a ball boy collapsed in the heat that afternoon. It still happens across the game.
And the risk outlasts any single match. Melanoma cases in the UK have risen 164% since the early 1990s, and non-melanoma skin cancer adds around 156,000 more cases every year. Tennis knows this first-hand. Andy Roddick, a former world No. 1, has dealt with skin
cancer since he retired, and his message is blunt: "Use sunscreen, put sunscreen on your kids especially if they are tennis players."
This year, in a new partnership with the All England Club, La Roche-Posay is Wimbledon's Exclusive Suncare Supplier. Alongside brand visibility and on-site dermatologist consultations, it mainly comes down to one thing: proper sun protection within reach of the crowds.
That is where we come in. Sundo is placing eight La Roche-Posay sunscreen dispensers across the site: two at the La Roche-Posay pop-up, and six more spread around the grounds. Our team is on site for the full tournament, keeping every dispenser clean, working and topped up, so spectators can enjoy the tennis without giving it a second thought.
For Sundo, Wimbledon is a first. Our first event on British soil, and not a bad place to start. We have spent years making sun protection easy at festivals, beaches and public places across Europe, and now we get to do it at the most famous tennis
tournament in the world.
We are proud of this one. Proud that Sundo gets to play at ATP and WTA level too, for the tennis lovers among us. Call it the opening point of our British adventure. We intend to win the rally.
Time to teach Britain to lather up.
Sunscreen dispensers at your sunny event?